Utilizing On Site (affiliate marketing) and Off Site SEO
No commentsBy Daniel Millions
There are two distinct parts of search engine optimization, and if one neglects either component, they will never achieve high positions. On page optimization focuses on the website itself, such as design, content, and linking structure. Off page optimization is mainly comprised of link building, in which you develop links on other websites that point to yours. By utilizing a variety of SEO tactics, you can gain a better position than by following one simple strategy alone.
The purpose of SEO is to raise your website’s rankings in search engine results for particular keywords and keyphrases. Therefore, one of the fundamental rules for on page optimization is to include your targeted keyword/keyphrase many times in the copy. Having a strong keyword density allows search engine robots to associate those words with your site. Giving identifying attributes to text, such as bold, italics, underline, or color, makes your site more relevant to that text.
Other components of a website are actually more important than the site’s main content. Domains that contain a targeted keyword get a lot of power automatically, as domain name is the strongest on-site factor in SEO. The title, designated by the “title” tag, is the second most influential part a webmaster can control. It is essential that you include your most valued keyword or keyphrase in the title. Finally, headers are tags that separate a web page in to parts, and there are six sizes of headers, ranging from “h1″ to “h6″, with h1 being the biggest. You can get a reasonable head start by simply putting your keywords in to the domain, title, and header. However, because of this simplicity, many professionals also know to do this, leaving the real competition to exist in off site optimization.
Many webmasters are intimidated at the prospect of having to build links. They believe that it is difficult to get other websites to link to you, and thus avoid the task all together. Link building is actually quite straightforward if you know what to do and where to go. Also, it is important to understand the fundamentals of linking so that you can maximize your efforts. All links are not created equal, as some are determined to be of a higher or lower quality by search engine bots.
Relevant links from high PR websites are the most valuable and thus hardest to attain. A relevant link is one that comes from a site similar to yours; for example, if a sports website links to another sports website, the latter websites benefits more because the link comes from an identically themed page. The Page Rank, or PR, of the linking page is equally as important. PageRank is a system designed by Google, and it measures the strength of web pages based on the number of incoming links. Getting one link from a PR5 page is more valuable than ten links from PR1 pages, and if that link is relevant, it is all the more powerful. When it comes to link building, the saying quality over quantity holds true.
There is a multitude of ways to create inbound links to your site. One of the most powerful is article marketing. With this technique, you write or buy articles about your niche, and submit them to article directories. Whenever you submit an article, you can include your website in the author byline, with whatever anchor text you want. Anchor text, or the title of a link, should be similar to one of your target keywords or keyphrases. Another option is to join social bookmarking websites, and fill your user page with links to your site.
Looking for up to date SEO information? Visit our seo blog and webmaster forum for SEO tips.
Best Internet Marketing Strategies
Top 5 Benefits of Article Marketing on Your Business
By Jackie Lee
If you are still on the fence about whether you want to use writing articles as a tool in your online marketing efforts take a look at these top 5 benefits of article marketing. These benefits may show you just how lucrative it can be to start writing articles and publishing them in quality article directories.
Expand Your Market Reach
Once you have written a quality article and publish it in an article directory, others can come and republish your article. Of course, they must keep your author’s box, including your links intact.
Once someone chooses your article, they may publish it on a website, or in a newsletter or ezine. This opens you and your links up to a whole new audience you never would have otherwise been able to get in front of. It only takes 1 big ezine to publish one of your articles to seriously increase your traffic.
Advertise Your Site for Free
In your author’s box at the bottom of every article you get to include at minimum 2 links. These links can go to your website, squidoo lens, hubpage, and even a sales letter (although some directories do not allow you to link directly to a sales page). If you have written a good article the reader will already trust you, they will be more likely to click on your link. Since you have already built some relationship with them through your article they are more likely to listen to what you have to say on your site, and follow your recommendations. All of this you get to do for free, just by submitting your articles to directories.
Improve Your Search Engine Rankings
Each of those links we mentioned above also helps you to improve the search engine placement for your site. That is if you are using related keywords as your anchor text in your link.
For each of your links you want to have the words that people click be keywords for your site. This will increase where your site comes up in the search engine for that term. Please don’t link to your site with “click here”. No one will be looking for your site by putting “click here” in the search engine. Make sure you hot link your keywords in your author’s box.
Build Your Reputation
Most people who are out looking for information do not know much about article marketing, or internet marketing for that matter. They see an article published online and figure the person who wrote it is an expert on that subject, especially if they find it on the first page of Google. This gives you instant credibility to those who find you. You can also build your reputation if you keep publishing quality articles on your niche. People will see you have all these articles about this topic and will assume and it will probably be true that you really know what you are talking about.
Builds Your Brand and Credibility
This is similar to the one above. This has more to do with the circles you travel in though. If you are in the “dog” niche, and you write and write about dogs, others who are in the dog niche, or coming into the dog niche will see you as an expert in that field. This can lead to JV requests, or links to your site as a trusted resource.
As you can see one simple article can do a lot for your business. When you take writing one article to writing lots of articles you will see these benefits multiplied, and your business will be growing.
Learn more about doing article marketing the right way at Affsphere. For a full Affspere review and a special price on “Not Your Typical Article Marketing Report” go to http://www.squidoo.com/affspherearticledirectory
Reduce Weight While Chewing New Wight loss gum.
By Lawrence Davidson
How nice would it be if you could just chew some gum, relax and watch the pounds melt off you? Well according to Ampmark Gum Company, there gum does simply that. Thus, you are possibly wondering how that can transpire and what is so unique about this gum.
The gum is called Hoodia Gum. The name has its main ingredient that claims to restrain hunger. In this article, we will look into this central ingredient in Hoodia Gum.
Hoodia is a luscious, blossoming, cactus-like plant. A part of the milkweed family, hoodia is to be found in the Kalahari desert in the southern tip of Africa, above all in the nations of South Africa and Namibia.
Hoodia gordonii (Hoodia) is a stone age miracle plant with a lengthy history as a food. For generations the Sans bushmen of the South African deserts would use Hoodia to restrain their hunger when gone on lengthy hunting trips.
Not long ago, Scientists isolated some active components in this remarkable plant able to produce real impressive weight loss. Hoodia gordonii includes a miracle molecule named P57 that is 100,000 times stronger than sugar and is able to tricking the brain into thinking you’ve just eaten, thus reducing or remove hunger. regardless of its tremendous capabilites, Hoodia gordonii has no known downsides or known side effects.
Hoodia gives you a formidable weapon to attack hunger and therefore take in less calories. No need to run the body hotter or faster or harder, plainly you eat a lesser amount of calories and therefore you lose weight.
Hoodia is the most talked about natural weight product in America and is the latest thing to hit the weight loss market, and it may well change the way we tackle weight control! With great curiosity surrounding hoodia the product is in high demand. Experts deem that the Hoodia plant may have the miracle solution to the present obesity epidemic.
Hoodia as a complete deviation from the majority of weight loss aids on the market at the moment, Hoodia does not contain any caffeine, stimulants, or ephedra.
If you are attempting to lose weight, and you see figures like that, you are definitely going to be interested in getting more facts about Hoodia Gum.
Lawrence Davidson
Website: http://www.gr8info.org
They are also accepting affiliates and if this new gum becomes a hit I can see enormous profits in everyones future. You can check out there affiliate program here.
Tuesday, August 19th, 2008 at 5:00 pm and is filed under marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
